Real people, ready to talk about coverage.
AgentFuel gives insurance agents fresh, ready-to-call leads — from Final Expense to Trucker. Pick what you want, pay per lead, and start calling today.
Get started — it's freeNo contracts. You only pay for the leads you buy.
Up to 25 leads, applied automatically at checkout. If your pack or bulk discount saves you more, we use that instead — never both.
Try 3 Aged leads free
New agents can claim up to 3 free aged leads (30+ days old) in one lead type of their choice — no card needed. One per agent, from leads in stock at the time.
Create a free account →Refer an agent, get $25.00 in lead credit
Share your link from your Account page. When an agent you refer completes their first order of $50.00+, you get $25.00 toward your next leads — and they get 20% off their first order.
Sign up to get your link →How it works
- 1
Pick your leads
Choose a lead type, then how many you want.
- 2
Check out
Pay for just the leads you picked. No subscription needed.
- 3
Start calling
Names, phone numbers and details show up in My Leads right away.
Leads for the coverage you sell
7 lead types. Pick the ones that fit your business.
Final Expense
Seniors (about 50–85) looking for burial or final expense coverage.
From $3.00 a lead
Trucker
Owner-operators and small fleets shopping for commercial truck insurance.
From $7.00 a lead
Veterans
Military veterans and their families looking for life insurance.
From $5.00 a lead
IUL
People interested in indexed universal life for protection plus cash-value growth.
From $7.00 a lead
Health
Individuals and families under 65 shopping for health insurance.
From $3.00 a lead
Spanish
Spanish-speaking families looking for life insurance.
From $4.00 a lead
General Life
Adults shopping for term or whole life insurance.
From $4.00 a lead
Buy one, or buy a bunch
The more you buy at once, the less each lead costs.
Single leads
Pick the exact leads you want, one at a time, at the regular price.
Regular price — no minimum
Lead packs
10 to 50 leads picked for you, with a discount.
- 10 leads5% off
- 25 leads8% off
- 50 leads10% off
Bulk
100 to 1,000 leads at our biggest discounts.
- 100 leads12% / 20% off
- 250 leads15% / 25% off
- 500 leads18% / 30% off
- 1,000 leads20% / 35% off
Shared / Aged. Bulk is for Shared and Aged leads.
See all prices, the welcome offer and our bad lead guarantee
Common questions
Where do the leads come from?
AgentFuel runs its own Facebook and social media ads. People fill out a short form asking to be contacted about coverage.
What's the difference between Exclusive, Shared and Aged?
Exclusive leads go to you only. Shared leads go to up to 3 agents and cost less. Aged leads are 30+ days old and cost the least.
What do I see before I buy?
The person's first name, state, and one helpful detail — like their age range or number of trucks. Their full contact details appear right after you check out.
Do I save if I buy more?
Yes. Packs of 10–50 leads are 5–10% off. Bulk orders of 100–1,000 are 12–20% off for Shared leads and 20–35% off for Aged leads. Exclusive leads come in packs of up to 50. We pick the newest matching leads for you.
More answers on our Help page.